Federal Trade Commission Regulation of Advertising

Authors

Earl W. Kintner, Member of the Indiana and District of Columbia Bars

Abstract

The success of an economic democracy, no less than that of a political democracy, depends upon informed, intelligent choice. Thus, the widespread dissemination of information with respect to alternatives is imperative; otherwise, choices would be made in a vacuum and would become meaningless, if not plainly capricious. However, there is no paucity of information in our contemporary society; the so-called "mass media" ensure that. Indeed, modern man can hardly escape, even if he should so desire, the constant bombardment of information from television, radio, newspapers, billboards, and other sources.

Recommended Citation

Earl W. Kintner, Federal Trade Commission Regulation of Advertising, 64 Mich. L. Rev. 1269 (1966).
Available at: https://repository.law.umich.edu/mlr/vol64/iss7/6