An order to cease and desist, directed against the defendant publisher and others, forbade the following trade practices: representing that its encyclopedias were given away and that only the "extension service" was sold; representing the work as given away to selected persons among whom the prospective buyer was one; representing the work as new; selling the same under two names; representing its usual price as higher than that at which it was offered; representing any person as a contributor who was not a contributor; representing any person as giving a testimonial who had not done so; publishing garbled testimonials; and representing a certain course of instruction as an "Introductory Enrollment" at a special reduced price. Upon a petition for an enforcement order, the findings and order of the Federal Trade Commission were reviewed. Held, that the cease and desist order be reversed so far as it forbade (1) representing that the work was given away and only the extension service was sold; (2) the use of fictitious testimonials; and (3) the representing of a course of instruction as a special enrollment course, except as to representations regarding reduced price; but that the order be otherwise substantially affirmed. Federal Trade Commission v. Standard Education Society, (C. C. A. 2d, 1936) 86 F. (2d) 692.
Michigan Law Review,
TRADE RESTRAINTS - FEDERAL TRADE COMMISSION - FALSE REPRESENTATION AS UNFAIR METHOD OF COMPETION,
Mich. L. Rev.
Available at: https://repository.law.umich.edu/mlr/vol35/iss6/28