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The goal of the University of Michigan Law Library's Awareness Campaign was to raise the consciousness of law students about the many ways in which librarians here can help them succeed as students now and as lawyers later. We sought to increase the number of students using the library. We wanted to get them physically into the library, and, once here, we wanted to increase students' use of the library's services: reference and circulation services, research consultations; our multitude of web-based resources, including our online research guides, book sts, and tutorials; group study rooms, etc. Not onl did we strive to create and promote a campaign throughout 2011 that raised students' awareness but we also un -erstood and purposefly set ot t create tools that we cou co n tinue to use over many years.