In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.
ALL-SIS Task Force on Library Marketing and Outreach, "Marketing and Outreach in Law Libraries: A White Paper," L. Library J., 105, no. 4 (2013): 525-38.