The words lawyers choose can change the decisions people make. Psychologists call the mechanics of this change “framing.” They’ve found, for example, that more people will decide to have a surgery if they are told that the “survival rate is 90%” than if they are told that the “mortality rate is 10%” — even though a survival rate of 90% is exactly the same as a mortality rate of 10%. They’ve also found that having to pay a “surcharge” for using a credit card rankles people (especially people in the credit card lobby) more than if they were simply told they would get a “discount” for instead using cash. They’ve even found that meat labeled “75% lean” will taste better to consumers than the same meat labeled “25% percent fat.” Framing, it seems, extends all the way to taste buds.
Barry, Patrick. "The Words Under the Words." Stan. L. Rev. Online 70 (2017): 70-81,